E-cigarettes and vaping trendsin USAfor 2021

E-cigarettes and vaping trends for the e-liquid market in 2021. The new year has already started and a lot is going to change. This is going to affect how we need to think about the e-liquid industry for 2021 and beyond. Last year, the retail part of the e-liquid industry – vape shops – has faced (and still does) a lot of limitations due to social distancing and domestic laws introduced due to pandemics. But although turbulent, 2020 turned out to be quite kind for the vape industry in terms of sales. The popularity of alternative nicotine delivery methods has grown in the past year. Probably both producers and retailers of e-liquid and vaping products wonder what are the trends and predictions for 2021. Let’s have a closer look at them in this article.

Most popular nicotine salts for e-liquids

Nicotine salts play a significant role in both the previous 2020 and the beginning of 2021. Undoubtedly, the growing popularity of nicotine salts is one of the strongest vaping trends this year. The reason behind this is their unique chemical structure. Users of e-liquids with nicotine salts experience a stronger nicotine kick comparable to the one after smoking an ordinary cigarette. For this reason, nicotine salts are an indispensable alternative for ex-smokers or smokers who wants to quit.

The most popular nicotine salts in 2021 will include nicotine salicylate with the most delicate aftertaste. Another very popular nicotine salt is nicotine benzoate giving a little more harsh on the throat while vaping. Nicotine malate is another nicotine salt gaining more and more popularity in the industry. This is because nicotine malate is the most natural nicotine salt. In 2020 and 2019 we have observed a strong trend for natural e-liquids. E-cigarette users just love e-juice that is made from 100% natural ingredients. Such products are more biocompatible to the human organism, there is basically no resistance, and more eco-friendly. Nicotine tartrate provides the highest nicotine absorption, which is why it is becoming increasingly popular amongst vapers.

Which customer segment will be mainly interested?

• Ex-smokers – vapers who seek stronger and longer nicotine effects with a throat hit similar to analog cigarettes.
• Unconvinced – vapers who were considering nicotine salt-based e-liquids, but they didn’t want to give up on some pros of pure nicotine-based liquids.
• Innovators – vapers who like to experiment with different products and settings.

POD systems/ POD devices – most popular for nicotine salt e-liquids

POD systems and nicotine salts‘ growing popularity is an undeniable fact in the e-liquid industry. Each year new brands are constantly appearing on the market, trying to repeat the spectacular success of the JUUL brand. This year POD devices have a prominent role among all e-cigarettes and vaping trends. Nicotine salts vape juices are ideal for MTL devices, pods, and low-power e-cigarettes. It is generally accepted that low power devices (POD systems) are specifically designed to preserve the chemical properties of nicotine salts, restore the taste of nicotine salt as much as possible. For example, let’s take a look at coils in POD systems. Resistance in POD coils is about 1-3 OHMs which is quite high when compared to traditional atomizers (0,15-0,5 OHMs). Higher resistance results in less cloud and a lower dose of nicotine during salt vaping. It is also a kind of protection because salt-based liquids are usually sold in the highest permissible strengths (18-20 mg/ml). Since nicotine salts do not irritate the respiratory tract, users are automatically able to inhale larger amounts of vapors. A smaller cloud automatically protects us from absorbing too much nicotine into the body. As it would happen if someone would like to vape nicotine salts on a coil with lower resistance and providing big and dense clouds.

 Nicotine Pouches- an alternative method for nicotine delivery

Next-generation products sale, like nicotine pouches, will thrive this year – experts suggest. Nicotine pouches are a modern, innovative substitute for smoking tobacco, which allows to effectively prevent nicotine craving. Their use is very simple and extremely intuitive, as it is enough to insert one pouch between the upper lip and gum. You should keep it in the mouth for up to 30 minutes. You should feel the effect of nicotine through a subtle tingling sensation. It is a modern and a lot less harmful alternative to traditional cigarettes. Nicotine pouches do not cause discoloration on tooth enamel, do not contain tobacco and their use does not result in the unpleasant smell of smoke. Moreover, their use is discreet and possible in any place as they are not subject to smoking ban regulations. You can use them at home, at work, while traveling, or walking. In addition, they are much more economical than traditional packets of cigarettes. They are not regulated by TPD.

What are nicotine pouches?

Nicotine pouches are white pre-portioned pouches containing either tobacco-derived nicotine or synthetic nicotine, but no tobacco leaf, dust, or stem, and are described as either similar to or a tobacco-free version of snus. But the difference between snus and nicotine pouches is about more than the simple presence or lack thereof of tobacco – nicotine pouches are also more long-lasting and have a longer shelf-life than traditional snus. No combustion is involved. The user puts a pouch between the upper lip and gum and leaves it there while the nicotine and taste are being released. When finished, the pouch is disposed of in household trash. Many brands have a storage area in the top case (a ‘catch lid’) where used pouches can be kept if no trash can is readily available. The small pouches are not like chewing tobacco, as the user does not need to spit, since the contents of the pouches stay inside the pouches during use.

No studies are available to determine if smokers would switch to nicotine pouches or if they would continue to smoke and use nicotine pouches, resulting in dual-use. Nicotine pouches typically cost about as much as a pack of regular cigarettes. Unlike vaping products, they require no batteries and no accessory device.